Taking place on Friday, October 25! Take advantage of this opportunity to celebrate all things Champagne with your customers or with your loved ones. Whether you create tastings, pairing guides, or other Champagne-inspired experiences, the possibilities are endless!
Visit the official Champagne Day website to learn more or register an event planned in the United States or abroad.
If you're ready to celebrate, but not sure how to join the party, here are some ideas:
Offer a promotion on Champagne, whether single glasses or bottles.
Open a bottle and share your favorite things about Champagne on social media with the hashtag #ChampagneDay. Whether you post an Instagram Reel, a TikTok, or even an educational video, you can celebrate virtually alongside thousands of others around the globe.
Provide your customers with tasting notes about the Champagne you offer.
Host an in-person or virtual training with your staff to discuss the Champagne wines you offer to your customers - we have free digital educational materials to assist educating your staff.
Offer special food pairings with Champagne so customers can discover how well different styles of Champagne pair with food. We are happy to provide pairing recommendations if you’re interested.
Decorate your space with all things Champagne, like with photos from pop culture featuring Champagne, or quotes from iconic figures about Champagne.
What about music?
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La musique: What better way to set l'ambiance than with French-inspired music? Whether your soirée gathers friends and family around a dinner table, a lively dance floor or somewhere in between, music can enhance the experience. We’ve taken the liberty of suggesting some playlists that are ready to use for the soirée – or as a nice jumping-off point for your own creation. Official #ChampagneDay Playlist Emily in Paris Official Playlist (A little less French, but a fun playlist nonetheless.) Along with providing a range of Champagnes, encourage guests to BYOB – bring your own bubbly. Champagne is as diverse and interesting as the friends you surround yourself with – you may end up sampling your next favorite bottle. Le hors-d'oeuvre: With so much Champagne to drink, food is a necessity – so why not make it an ode to the country of origin? Here are some classic French snacks and appetizers that pair well with champagne and champagne-based cocktails. La fromage: A variety of cheeses will match the vibe of a French soirée while also tasting great with Champagne. Consult a local cheese monger about their recommendations for Brie, Camembert, Roquefort, Comte and more. Les tartes: Whether it’s a tarte a l’olignon (onion), tarte aux asperges vertes (asparagus) or many others, tarts are a fun staple of French cuisine, with countless variations across the regions. Paté: Another classic crowd-pleaser at French soirées is this classic spread. Check out this recipe for making a chicken liver variety at home. |
(BONUS) La Verrerie: If you’re looking to take your soirée to the next level, consider which glassware to use to serve your champagne and cocktails. The tulip is the most-commonly-used glass in the Champagne region of France and therefore the most authentic to serve your beverages on Champagne Day.
Source: Champagne USA
