The London Wine Fair (LWF) reports an 8% increase in visitors, a 9% rise in exhibitors, and a 13% expansion of exhibition space for this year’s edition. With 10,539 guests, the visitor count climbed above the 10,000 mark for the first time in six years. This represents an 8.2% increase compared to the 9,741 attendees recorded last year. British visitors accounted for 82% of the total. International guests represented 61 countries, with Italy, France, the USA, and Spain providing the largest contingents.

Exhibitor registrations rose to 475 in 2026, up from 445 in 2025, according to the final report released on May 22. Much of the 13% growth in floor space is attributed to the newly launched "Host Nation" initiative. This program spotlights a specific country or region and featured British wine-growing areas during its debut year. Consequently, the number of exhibiting English wine producers increased fivefold. A total of 3,884 registered products from 40 countries were presented. The selection included major exporters as well as emerging wine nations such as South Korea, Japan, Serbia, and Peru. The visitor-to-exhibitor ratio remained steady at 22 to 1. Organizers note this figure is more than double the value seen at international competitor events.

At the Kensington Olympia exhibition grounds, the new organizer Vindustrious introduced several new focus areas between May 18 and 20. These initiatives received positive feedback from the trade audience. Alongside the "Host Nation" program, the fair included a dedicated section for breweries and cider producers for the first time. A partnership with BREW//LDN Trade brought nearly 50 craft producers to the event. In November last year, London Wine Fair director Hannah Tovey and her company Vindustrious acquired the trade fair through a management buyout.

Commenting on her first fair as owner, Tovey remarked that "this year was like no other." She explained that although the management buyout was a major shift, maintaining continuity by keeping the entire team was essential for a smooth transition. The support from exhibitors, visitors, and the drinks industry encouraged the team throughout the process. Tovey noted that "we could not be more pleased" and confirmed that preparations for 2027 are already beginning. That event will be the first to benefit from Vindustrious ownership from its inception. The London Wine Fair 2027 will take place from May 17 to 19 at Olympia. SP

The London Wine Fair (LWF) reports an 8% increase in visitors, a 9% rise in exhibitors, and a 13% expansion of exhibition space for this year’s edition. With 10,539 guests, the visitor count climbed above the 10,000 mark for the first time in six years. This represents an 8.2% increase compared to the 9,741 attendees recorded last year. British visitors accounted for 82% of the total. International guests represented 61 countries, with Italy, France, the USA, and Spain providing the largest contingents.

Exhibitor registrations rose to 475 in 2026, up from 445 in 2025, according to the final report released on May 22. Much of the 13% growth in floor space is attributed to the newly launched "Host Nation" initiative. This program spotlights a specific country or region and featured British wine-growing areas during its debut year. Consequently, the number of exhibiting English wine producers increased fivefold. A total of 3,884 registered products from 40 countries were presented. The selection included major exporters as well as emerging wine nations such as South Korea, Japan, Serbia, and Peru. The visitor-to-exhibitor ratio remained steady at 22 to 1. Organizers note this figure is more than double the value seen at international competitor events.

At the Kensington Olympia exhibition grounds, the new organizer Vindustrious introduced several new focus areas between May 18 and 20. These initiatives received positive feedback from the trade audience. Alongside the "Host Nation" program, the fair included a dedicated section for breweries and cider producers for the first time. A partnership with BREW//LDN Trade brought nearly 50 craft producers to the event. In November last year, London Wine Fair director Hannah Tovey and her company Vindustrious acquired the trade fair through a management buyout.

Commenting on her first fair as owner, Tovey remarked that "this year was like no other." She explained that although the management buyout was a major shift, maintaining continuity by keeping the entire team was essential for a smooth transition. The support from exhibitors, visitors, and the drinks industry encouraged the team throughout the process. Tovey noted that "we could not be more pleased" and confirmed that preparations for 2027 are already beginning. That event will be the first to benefit from Vindustrious ownership from its inception. The London Wine Fair 2027 will take place from May 17 to 19 at Olympia.