The story is like a Christmas fairy tale (as he tells in the first person on Spotify). The variants? From that of the Duomo of Milan to that for peace!
its origins are mysterious, but its success is increasingly a certainty. Thanks to endless artisan variations that never cease to surprise, the result of continuous research on leavening and raw materials - increasingly salty - that every year, with hours and hours of work to achieve the perfect balance, allow you to raise the bar of quality: starred, multi-handed, branded, limited edition, from Guinness, with wine as an ingredient and not only in combination, solidarity and "suspended", and even for peace, while you can also customize and get them home in delivery. Sweet symbol of Made in Italy, "king" of the Holidays but whose demand also increases "out of season", from a product whose origins are shrouded in legend, panettone, mentioned for the first time in fifteenth-century Milan at the time of Ludovico il Moro, is becoming a legendary product, beloved in Italy and in the world. So much so that, today, thanks to its popularity, the Milanese dessert takes care of the symbol par excellence of its city, the Duomo of Milan, erected in the same years in which the panettone was born, whose sweet story told "in the first person" as a Christmas fairy tale can also be heard on Spotify.
In the full spirit of the holidays, the perfect synthesis of goodness in every aspect is the first "Panettone for Peace" delivered to a very, very, special personality: Pope Francis, who, in recent days on the occasion of Christmas 2022, received directly from Giulio and Vincenzo Bonfissuto of the famous Sicilian artisan pastry of Canicattì, the 5 kg Classic Panettone decorated with two soldiers, one Russian and one Ukrainian, which brings with it an important positive message of peace, solidarity and sharing, to be given to families in difficulty. Space for solidarity also in the pastry shops of Milan that adhere to the non-profit association "Panettone Sospeso", where you can leave a panettone "pending" for those who do not have the opportunity to buy it, until December 19, thanks to the initiative inspired by the famous Neapolitan "suspended coffee", and which aims to collect and donate panettone to people in a state of poverty, marginalization or loneliness in the city to allow them to celebrate Christmas with the sweet of tradition. Milan where, the panettone joins another symbol par excellence of the city in the world: the collaboration between the Viaggiator Goloso and the Veneranda Fabbrica del Duomo is renewed, celebrating together the arrival of Christmas with the new Panettone ai Tre Cioccolati, dark, milk and white, but also in the classic recipe, to support the restoration of the Duomo of Milan.
The numbers of Italianpanettone In general, among the products of Christmas celebrations, industrial panettone remains the most solid segment, despite a decrease of -2.5%, settling at 217 million euros in the last Christmas campaign (2021 data from the CSM Ingredients Observatory). But it is followed by the craft sector, which sees organic and transversal growth and records a value of 118.5 million euros (+3.2% on the previous year). Penetration is also growing (+10%) concentrated above all in the South and North-West, where more and more exclusivists in the sector consider artisan panettone a quality dessert and a perfect Christmas gift.
Source: Winenews.it
Photo Credit: WineNews.it
