New signage to help visitors explore the patchwork of terroir that makes up Bourgogne

Bourgogne has a network of around 330 signs to indicate its various appellations. It is the only winegrowing region to offer visitors such a “reading” of its landscape, in situ.

This signage informs visitors about the geographical organization of the appellations of Bourgogne. It’s an extremely helpful framework for understanding the region’s patchwork of plots and shows visitors exactly where each wine comes from.

A first set of signs was introduced in the 1990s and was replaced between 2005 and 2007 as they had aged or become damaged. In 2021, the Bourgogne Wine Board (BIVB) launched a project to renew them once again, but always with modernity, respect for the environment, and the quest for excellence in terms of wine tourism in mind. As a result, only the panels themselves will be changed and the posts will be reused. How the new panels will integrate into the landscape was also a core consideration for this new graphic proposal.

The first changes will be introduced in September in the Châtillonnais (North-East of Bourgogne), followed by the Côte de Beaune and the Côte de Nuits. The project will be widened out across the region in 2023.

Source:BIVB