A job that is also a vocation and, at the same time, represents an opportunity to relaunch marginal territories. The case of Carlo Miraglia in Rotonda in Lucania, told by Rai.
The Professional Wine Shop is the link between wine production and the market. He is an interpreter of the beauty and goodness of Italy but can also represent, with his passion, a real stimulus for the revival of a territory. This is the case of Carlo Miraglia, who returned to his Lucania, to Rotonda, after many years spent abroad, to open "Pollino DiVino". The goal? Attracting tourists and wine lovers to the region thanks to the recovery of an ancient cellar concept, becoming an attractor capable of creating induced activities and making known a little-known corner of Italy.
During the pandemic, he decided to return to the territory of the Pollino Park to open a business that today, a few years later, proves to be successful, thanks to the resources of the Resto al Sud program.
Carlo, recently interviewed by Rai, is one of the virtuous examples of a professional wine shop, an ambassador of wine capable of facing the modern challenges of globalization and artificial intelligence because human value cannot be replaced.
For this reason, AEPI, the Association of Italian Professional Wine Shops, organizes the Best Professional Wine Shop in Italy award, which sees Carlo Miraglia among the 10 best wine shops by the glass. << The professional wine shop owner is much more than a wine seller. – Says AEPI President Filippo Gastaldi. – His ability is to interpret the customer's needs and provide strategic advice which, in the case of Miraglia, has extended to the territory. >>
The Best Professional Wine Shop in Italy Competition has precisely the role of increasingly stimulating the ability to analyze and "make a difference" in an increasingly complex profession, which knows no crisis.
The final of the competition, where the finalists will compete, will be held on November 11 in the heart of Rome, on November 11 at Palazzo Valentini.
The Competition is sponsored by the Ministry of Agriculture, Food Sovereignty and Forestry (Masaf) and the Patronage of the Metropolitan City of Rome. It is organized in collaboration with Vinarius Associazione Enoteche Italiane with the support of the Consortium for the Protection of Cirò and Melissa DOC Wines, the Chianti Classico Wine Consortium, the Collio Consortium, the Friuli Colli Orientali and Ramandolo Consortium, the Institute for the Protection of Trentino Grappa and the Trentino Wine Protection Consortium. Partners of the Competition are the Comité Champagne and the Enoteca del Barolo.
Official Media Partner of the Miglior Enotecario d' Italia 2024 is Allwinestories.com
